Listening to, empowering and measuring your community
Tips from Patreon, an event with Miro and an introduction to Hannah!
👋 Hey! I’m Alex and I run Community Hacked, a free membership network dedicated to supporting community professionals and organisations globally to drive business success through community. Click below if you’re interested in joining 🙃
Three tips on listening to, empowering and measuring your community ✏️
From our recent event with Emily Lakin, Head of Creator Community at Patreon
1. Listen to your community to understand their needs and challenges to build the foundation of your community
Experiment and iterate: start small, test your program with a small group, gather feedback, and iterate your program based on continued feedback as it grows.
At Patreon, when talking with creators, Emily discovered that they wanted help with running and growing their creative businesses, so the team built an eight-week accelerator program that covered topics like finances, productivity, and marketing
They also conducted a survey and found that 80% of our community works alone, so they created a community-led program that brought creators together to connect and share knowledge: the Accountability Club (A. Club)
2. Empower your community leaders and advocates by supporting them, which will enable your community to grow more organically
Provide resources such as guides, conversation starters, email templates, and a private discussion channel. Hold monthly meetings to share updates and preview new features and products.
At Patreon, they vetted potential A. Club hosts to assess their motivation, volunteer experience, and community organizing skills to ensure alignment. Chosen hosts were then provided with resources such as guides, conversation starters, best practices, email templates, and support through private channels and regular check-ins.
3. Share data and stories internally and externally to show your community’s impact
Understand what metrics matter most to your business leaders and your customers, and share those regularly in a structured manner
At Patreon, they measure and share details on reach, conversion, resonance and impact
Reach: A Club launches, event registrations and more
Conversion: % of registrants continually engaging in clubs and events and more.
Resonance: NPS score and how disappointed they’d be if the program no longer existed
Impact: Income growth and trajectory of active participants
Register for our next event ✅
Join us on May 3rd to learn more about the role of community in product-led growth, including:
Creating a cohesive community vision
Establishing a strong community infrastructure
Deciding on and managing impactful community programs
Developing, tracking and acting upon the right metrics
Recruiting the right people for your team
Advocating for community inside and outside the company
Meet a Community Hacked member 👋
Hannah Rafter
Global Community Manager @ Uizard
Purpose of your community: The Uizard Community was created to encourage those creating apps and websites to grow their skill sets, share knowledge and feel inspired by others' prototyping journeys.
Favourite engagement tactic: Get to know who in your community has great knowledge/experience on certain topics. When a member asks a question, reach out to your go-to knowledge experts and encourage them to help out and answer. It makes everyone involved feel great!
Open to connecting with: Looking to connect with anyone who runs global/diverse communities for Saas companies! ➡️ Connect with me on LinkedIn