How Notion Uses Community as Their Core Growth Channel
An event summary from our November 2021 event with Ben Lang
Hello Community Hackers!
Last week, Ben Lang, Head of Community @ Notion, shared his secret behind the organic community growth, transforming thousands of passionate early users into brand ambassadors.
Community Hacks
Watch the full interview or parts of it to learn Notion’s community growth tactics:
(timestamp 1:50) - How to get a job at your dream company. Ben shares his journey from being an eBay trader and part of the Israeli intelligence service to becoming Notion’s 11th employee.
(timestamp 7:00) - Reverse-engineering Notion’s hockey stick community growth and steps to get on that path.
(timestamp 12:00) - The art of building an ambassador program.
(timestamp 26:30) - Ben’s list of community marketing & evangelist tools from engagement and events, to analytics and swag.
(timestamp 29:30) - Notion’s KPI and why they are different depending on the program.
(timestamp 35:00) - If you’re experiencing a lack of engagement, don’t force it. Do this instead.
This was a re-posting of a past Community Hacked newsletter from a different platform. As of March 2023, Community Hacked has been set up as a learning institution for community-builders, by community-builders.
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