Creating Tribal Network Effects in Your Community with NFX
An event summary from our October 2021 event with Allie Kerr
Hello Community Hackers!
Last week Allie Kerr, Head of Community @ NFX took us behind the scenes of the community operations of one of Silicon Valley’s most prominent early-stage venture firms.
If you missed the monthly event you can now watch it on-demand.
A few key takeaways:
Guild is Much More Than Community
At NFX, all portfolio companies are considered to be members for life. It is more than just work-related, you really have bonds that stand beyond your time as a portfolio founder and ultimately you give back, receive help and stay an asset to the community for a long time.
Choose Engagement Over Growth
Venture communities of portfolio companies are exclusive by nature. As a community leader, you need to focus more on building 1:1 deeper bonds with members and among them, focus less on overall growth.
Think Like A 5-Star Hotel Concierge
Tribal network effects are all about building loyalty and trust and supporting founders throughout their journeys. Whether it is hiring, setting up infrastructure, intros to legal counsels, or fundraising help - get the short-term goals upfront and track the progress through regular check-ins.
More community hacks:
Watch the full interview or parts of it to learn actionable steps for building an exclusive community NFX-style:
1. How to get busy founders to RSVP to virtual and in-person events (timestamp 17:30)
2. NFX step-by-step onboarding process (timestamp 9:00)
3. How to use tools to amplify knowledge sharing and community engagement (timestamp 35:05)
This was a re-posting of a past Community Hacked newsletter from a different platform. As of March 2023, Community Hacked has been set up as a learning institution for community-builders, by community-builders.
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