Creating sustainable business impact through community
Tips from Zendesk, an event with Productboard and an introduction to Morgan!
👋 Hey! I’m Alex and I run Community Hacked, a free membership network dedicated to supporting community professionals and organisations globally to drive business success through community.
Click below if you’re interested in joining 🙃
Four tips on how to create sustainable business impact through community ✏️
A summary of yesterday’s event with Nicole Saunders from Zendesk, summarized by Anna Santiago, a core contributor to the Community Hacked community.
🌀 Integrate the community into all aspects of the business
To ensure alignment with business goals, community professionals should actively engage with leadership, understand company objectives, and strategize how the community can contribute
Collaborate with colleagues from different departments, seek clarification on unfamiliar terms, and invest in professional development to enhance business acumen amongst the community team
🚀 Measure and communicate community impact
Establish key performance indicators (KPIs) that reflect the unique value of the community, such as unique users served, revenue attribution (where possible), and even page views
Align measurement practices with existing frameworks in the company to provide consistent metrics
Highlight the impact of the community on revenue and customer success to raise awareness among executives
🔄 Elevate the role of community in product feedback and ensure you close with loop with your customers
Enable product managers to engage effectively with the community by providing guidance, highlighting active threads, and developing streamlined processes for integrating community insights into product workflows
Close the loop with customers by acknowledging their feedback and providing updates on how their input is considered.
🌈 Encourage cross-functional collaboration and prioritize customer needs
Provide training and guidelines to ensure appropriate community engagement from other functions of the business. Encourage them to focus on problem-solving and building relationships within the community
Prioritize understanding customer needs and communicate how their feedback is being addressed, even if specific requests may not align with long-term strategies
Register for our next event ✅
Join us on June 21st to learn more about how community can help drive product excellence, including:
Streamlining the feedback process to help inform product development
Contribution to the ideation and development of new product features
Facilitating better understanding of market trends and customer needs
Finding beta testers and getting early user experience insights
Driving customer loyalty and retention
Meet a Community Hacked member 👋
Morgan Wood
Head of Community at Hivebrite
Purpose of your community: Empower Hivebrite Customers to build thriving community with Hivebrite platform
Favourite engagement tactic: Themed discussions and live events!
Open to connecting with: Customer community builders and anyone building with Hivebrite ➡️ Connect with me on LinkedIn